PCS Review 2020
Digital Communication Culture
“Shoot them dead”: Influence of the headlines and captions of online news articles towards comments on Facebook
Chloe Therese B. Rodriguez, Mary Cielou B. Garganera, Amiel Loïc C. Pazcoguin, Sarah Faith D. Rulloda, & Luise Gayle C. Sangalang
University of the Philippines Diliman

Open Access Policy Statement
As a service to authors, contributors, and the community, PCS Review provides open access to all its content. To ensure that all articles are accessible to readers and researchers, these are available for viewing and download from the Philippines Communication Society website, provided that the journal is properly cited as the original source and that the downloaded content is not modified or used for commercial purposes.